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The client is a main supplier of network energy products, integrated power solution and integrated services for global communication /IT industry, with a complete network energy product line, a world-renowned network energy technology, research and development, product manufacturing and service platform.

As early as 2004, the client began to entrust a third party to conduct regular satisfaction studies. The purpose is to study and track customer satisfaction and loyalty to product and service, combined with current market competition situation to provide operation suggestion.

This survey adopts closed quantitative survey integrated with open qualitative interview, conducts a full business process interview of 1395 users, involved in ten product lines around four major customer groups: potential customers, end customers, channels and design institutes; The interviewing roles cover many industries such as telecom, finance, energy, healthcare, education, radio and television, BAT and so on.

1. pay attention to the importance of customer list management, and clarify responsible person to rebuild real and effective customer list management system; 2. The client understand management weaknesses through customer feedback and defines improvement direction in future.