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The client is a high-tech listed company (Shanghai A-share) committed to research and development, manufacturing, sales and service of power electronics technology and related products, and is also a listed enterprise in domestic power supply industry. However, it’s inverter products are late in entering distributed photovoltaic and energy storage market and miss early market opportunity. It hopes to shorten market entry process through marketing consulting services, and accelerate market development through business model innovation, capital operation and new marketing organizational structure construction (original personnel performance and cost is not recognized, and it wants to improve it).

entry options for inverters in energy storage, microgrid, household PV, power station markets? For each market, give out marketing target and phased steps? Design marketing organization system, direct selling and distribution, number of personnel, estimation of human cost, source of channel resources, organization method and management method

market field? work step (by year and event node), effective potential customer list, marketing system construction and functional team design, related personnel number and sales performance ratio, marketing system personnel cost performance design, channel resource design (level and qty), channel resource marketing target breakdown, channel resource organization methods, management methods, investment promotion document formulation, investment promotion conference keynote speech

1. The client clearly entered distributed photovoltaic market segment, and gave priority to rural household market and agricultural greenhouse market in Northeast China; The energy storage market is not clear and cannot support existence of independent business. Therefore, it is integrated into distributed photovoltaic marketing team and separated from it after market emerges. 2. With support of CMRC, reset marketing organization and original business independently. The former vice president of marketing, without changing original works, concurrently serves as general marketing manager of new business department of solar energy. The marketing target in the first year is 200 million. CMRC assisted customers in recruiting and recommending Huawei related personnel as director of channel business department. At the beginning of 2018, CMRC began to conduct channel investment promotion across the country and has completed construction of 100 distributed photovoltaic channels.