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With?the?increasing?market?demand?for?frozen?potato?products?in?China,?more?and?more?enterprises?participate?in?potato?products.?However,?from?the?perspective?of?the?brands?involved?in?frozen?potato?products,?there?are?few?domestic?potato?products?brands.?According?to?the?characteristics?of?local?potato?products?participating?enterprises,?most?of?them?are?small-scale?enterprises?with?low?production?capacity,?small?sales?scale?and?low?channel?penetration.?At?the?same?time,?local?frozen?potato?products?participating?enterprises?are?scattered,?Low?market?concentration.?On?the?contrary,?foreign-funded?frozen?potato?products?enterprises,?with?the?advantage?of?taking?the?lead?in?entering?the?Chinese?market,?have?occupied?most?of?the?market?share?of?the?local?frozen?potato?chip?industry.

From?the?perspective?of?supply?and?demand?of?the?frozen?potato?products?market,?the?supply?and?demand?of?the?frozen?potato?products?market?is?unbalanced,?and?the?market?supply?falls?short?of?demand.?In?2021,?the?production?capacity?of?China's?frozen?potato?products?is?about?600000?tons,?which?is?relatively?low.?In?2021,?China's?potato?demand?is?850000?tons,?and?the?supply?and?demand?gap?is?250000?tons.?The?main?reason?for?the?supply?and?demand?gap?is?that?affected?by?the?epidemic,?the?output?of?foreign?frozen?potato?products?decreases,?and?the?domestic?disinfection?and?sterilization?of?imported?products,?Strict?certification?procedures?for?nucleic?acid?testing?have?led?to?a?decline?in?imports,?and?the?supply?market?of?domestic?frozen?potatoes?should?be?in?short?supply?in?2021?due?to?comprehensive?factors.

According?to?the?price?changes?of?frozen?potato?products,?the?price?of?frozen?potato?products?will?rise?by?25-30%?in?2021.?There?are?three?main?reasons?for?the?price?rise:

First,?affected?by?the?epidemic,?the?shipping?cost?of?imported?frozen?potato?products?has?increased.?The?price?of?each?container?imported?from?the?United?States?to?China?has?increased?by?about?10?times,?and?the?shipping?cost?from?Europe?to?China?has?increased?by?about?11?times.?Therefore,?the?price?of?imported?frozen?potato?products?has?increased.

Second,?the?price?of?frozen?potato?raw?materials?rose.?Affected?by?the?epidemic,?the?output?of?foreign?potato?growers?decreased,?and?the?price?of?potato?raw?materials?rose?by?32.5%.

Third,?the?upstream?market?price?of?frozen?potato?products?rose,?for?example,?the?price?of?oil?rose?by?100%?and?the?price?of?chemical?fertilizer?rose?by?33%.

Therefore,?the?comprehensive?factors?have?led?to?the?rise?in?the?price?of?frozen?potato?products.?From?the?perspective?of?the?supply?and?demand?of?the?frozen?potato?market?and?the?price?trend?in?the?next?three?years,?based?on?the?uncertainty?of?the?epidemic?situation,?the?price?of?frozen?potato?products?still?has?an?upward?trend.