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Preface:?in?2020,?the?U.S.?market?accounted?for?the?highest?proportion?of?the?global?sofa?Market,?nearly?20%.?Compared?with?wooden?furniture,?the?sofa?is?easy?to?be?polluted?and?worn?due?to?the?covering?layer,?and?the?cushion?is?reduced?with?the?passage?of?time,?so?the?replacement?cycle?is?shorter,?usually?about?5-8?years.

1、?In?2020,?the?sales?scale?of?sofa?in?the?U.S.?market?reached?17.5?billion?US?dollars,?of?which?cow?leather?sofa?accounted?for?40%,?and?the?sales?scale?reached?7billion?US?dollars.

??After?the?2008?financial?crisis,?the?American?furniture?industry?gradually?recovered;?From?2016?to?2020,?the?size?of?the?U.S.?sofa?Market?showed?a?steady?growth?trend.?In?2020,?the?sofa?sales?reached?$17.5?billion,?with?a?compound?growth?rate?of?8%

??In?the?next?five?years,?the?overall?growth?rate?of?sofa?sales?in?the?United?States?will?continue?to?be?about?5%,?and?the?growth?rate?will?slow?down?due?to?the?epidemic,?the?suspension?of?overseas?sofa?manufacturers?and?international?trade?frictions.?However,?it?is?expected?that?after?2022,?due?to?long-term?home?isolation?or?office?work,?people's?demand?for?sofas?will?increase?significantly,?stimulating?the?growth?of?sofa?sales

??The?sales?scale?of?cowhide?sofa?accounts?for?about?40%?of?the?overall?sofa?sales?scale.?The?U.S.?market?prefers?simple,?comfortable,?environment-friendly?and?wear-resistant?cloth?sofa?(including?imitation?leather?such?as?technical?cloth)

??According?to?the?characteristics?of?sofas,?the?U.S.?market?emphasizes?customer?experience,?comfort?and?practicality.?Compared?with?ordinary?sofas,?functional?sofas?account?for?60%?of?sofa?sales,?and?will?continue?to?grow?in?the?future

2、?The?American?market?prefers?cow?leather?sofa?with?simple?style?and?high?comfort;?American?consumers?prefer?cow?leather?with?natural?texture,?and?don't?care?whether?there?is?obvious?disability?on?the?surface?of?cow?leather?material.

3、?The?sofa?Market?in?the?United?States?is?highly?concentrated,?led?by?Ashley?and?IKEA,?with?a?stepped?structure;?The?market?share?of?middle?and?low-end?sofa?is?the?largest,?and?the?competition?among?peers?is?fierce.

??The?sofa?Market?in?the?United?States?started?early,?developed?more?mature,?and?the?market?share?of?sofa?is?relatively?concentrated.?In?2020,?the?sales?of?the?first?camp?with?Ashley,?IKEA?and?other?large?enterprises?as?the?main?force?far?exceeded?those?of?the?second?and?third?camp

??In?the?United?States,?the?price?of?low-end?cowhide?sofa?is?less?than?$2000,?the?price?of?middle-end?cowhide?sofa?is?$2000-5000,?and?the?price?of?high-end?cowhide?sofa?is?more?than?$5000.?The?fierce?competition?of?cowhide?sofa?is?mostly?concentrated?in?the?middle?and?low-end?market,?and?jordan's?furniture?and?American?leather,?which?mainly?focus?on?high-end?cowhide?sofa,?have?relatively?small?market?shares

CMRC?view

The?sofa?of?the?United?States?mainly?depends?on?imports,?while?China?is?the?largest?sofa?exporter?in?the?world.?In?recent?years,?affected?by?the?Sino?US?trade?war,?the?scale?of?Chinese?sofa?sales?to?the?United?States?has?declined.?Nevertheless,?the?United?States?still?occupies?a?place?in?China's?export?market.?For?Chinese?sofa?manufacturers,?if?they?want?to?become?bigger?and?stronger,?they?need?to?focus?not?only?on?the?Chinese?market,?but?also?on?the?world.