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E-commerce?platforms?can?be?divided?into?comprehensive?platforms?and?vertical?platforms.?Comprehensive?platforms?are?not?limited?to?agricultural?products,?which?are?very?rich?in?categories.?Typical?e-commerce?platforms?include?JD,?Tmall?and?Pinduoduo.?Their?business?modules?include?separate?agricultural?products.?Vertical?platforms?are?generally?e-commerce?platforms?that?sell?the?same?type?of?products,?which?can?facilitate?and?accelerate?the?supply?path?from?the?supply?side?to?consumers.

The?e-commerce?of?agricultural?products?enterprises?originated?in?2005.?With?the?rise?of?the?Internet?and?e-commerce,?the?vertical?e-commerce?of?agricultural?products?was?established?sporadically.?During?this?period,?the?product?homogeneity?was?high,?represented?by?fresh?fruit,?and?the?main?brand?was?fruit.?After?2008,?e-commerce?of?agricultural?products?began?to?emerge,?showing?the?momentum?of?full?category?development,?and?gradually?forming?a?multi?development?model?of?B2C,?C2C,?O2O.?From?2013?to?2015,?when?the?growth?of?traditional?e-commerce?products?slowed?down,?the?"air?outlet"?of?agricultural?e-commerce?was?prominent,?and?a?large?number?of?capital?poured?in.?The?agricultural?e-commerce?started?a?round?of?"burning?money".?The?competition?between?giants?and?local?forces?was?intensified,?and?various?business?models?emerged.?A?large?number?of?players?entered?and?exited?the?market,?and?the?market?scale?also?grew?rapidly.

At?the?same?time,?many?food?enterprises?have?begun?to?lay?out?e-commerce?business?and?expand?their?channels?with?the?help?of?gradually?mature?third-party?platforms.?Some?enterprises?have?also?started?to?build?or?focus?on?promoting?their?own?private?domain?platforms,?such?as?COFCO?Womai.

After?2020,?the?development?of?agricultural?products?e-commerce?will?encounter?bottlenecks?and?the?growth?rate?will?gradually?decline,?which?is?directly?related?to?the?rapid?expansion?in?the?early?stage.?Most?platforms?have?experienced?supply?chain?fractures,?cash?flow?fractures,?etc.?Long?term?losses?have?led?many?platforms?to?start?shrinking?business?or?even?close,?focusing?on?optimizing?the?supply?chain?and?mode.

Data?source:?CMRC?access,?public?data?sorting

On?the?whole,?from?the?perspective?of?dynamic?development,?the?e-commerce?market?of?agricultural?products?has?been?in?a?growing?trend,?with?large?market?space.?However,?the?development?of?e-commerce?of?agricultural?products?has?encountered?bottlenecks,?and?the?business?has?begun?to?shrink.

Under?the?background?of?shrinking?mainstream?agricultural?products?e-commerce,?state-owned?enterprises?and?central?enterprises?e-commerce?have?taken?the?opportunity?of?national?poverty?alleviation?policy?to?develop?business?in?recent?years.?In?2020,?the?State?owned?Assets?Supervision?and?Administration?Commission?(SASAC)?organized?and?issued?the?Notice?on?Matters?Related?to?the?Construction?of?the?Central?Enterprise?Consumption?Poverty?Alleviation?E-commerce?Platform,?and?carried?out?the?central?enterprise?consumption?poverty?alleviation?action?to?solve?the?problem?of?unsalable?agricultural?products?in?poor?areas.?On?line,?the?State?Grid?E-Commerce?Corporation?organized?the?development?of?the?central?enterprise?consumption?poverty?alleviation?e-commerce?platform,?which?integrates?the?central?enterprise?e-commerce?resources,?mainly?provides?stable?e-commerce?sales?channels?for?agricultural?products?in?targeted?poverty?alleviation?counties,?focuses?on?building?the?central?enterprise?poverty?alleviation?brand,?expands?the?influence?and?customer?base?of?the?central?enterprise?e-commerce,?and?realizes?the?sales?of?agricultural?products?in?poor?areas?through?large-scale?joint?efforts.

Off?line,?promote?central?enterprises?to?increase?the?procurement?of?agricultural?products?in?poor?areas.?Chinese?enterprises?can?rely?on?e-commerce?platforms?and?combine?their?own?actual?conditions?to?purchase?agricultural?products?in?poor?areas?through?centralized?ordering?of?enterprise?canteens?and?trade?unions.?Central?enterprise?employees?can?also?purchase?agricultural?products?through?the?platform,?so?as?to?broaden?the?channels?and?product?selection?range?of?consumer?poverty?alleviation?and?strengthen?the?efforts?of?consumer?poverty?alleviation.

The?consumption?poverty?alleviation?e-commerce?of?central?enterprises?is?participated?by?central?enterprises,?mainly?through?the?centralized?procurement?mode,?to?help?poor?areas?sell?agricultural?products.?The?platform?was?officially?put?into?operation?on?May?12,?2020,?and?has?set?up?ministries?and?commissions,?central?enterprises?and?local?libraries.?In?addition?to?the?main?management?ministries,?nearly?100?central?enterprises?have?settled?in?e-commerce.?The?platform?provides?a?wide?range?of?products,?including?fruits?and?vegetables,?meat,?poultry?and?eggs,?grain?and?oil?seasoning,?mixed?drinks,?and?agricultural?and?sideline?processing.?Specific?product?classifications?are?set?under?each?category?to?manage?stores,?products,?orders,?and?credits.?The?APP?has?also?set?up?sectors?such?as?precise?traceability,?support?for?big?data,?and?enterprise?internal?purchase.

The?consumption?poverty?alleviation?e-commerce?platform?of?central?enterprises?adopts?a?variety?of?marketing?methods?to?realize?the?sales?of?agricultural?products,?such?as?"live?broadcast?with?goods",?public?service?advertising,?"through?train",?"tourism+poverty?alleviation",?etc.?The?investment?in?purchasing?and?subsidizing?agricultural?products?in?poor?areas?has?reached?more?than?2?billion?yuan.

The?e-commerce?platform?for?consumption?assistance?of?central?enterprises?helped?farmers?and?benefited?farmers?by?carrying?out?the?"Agriculture?Week"?activity.?During?the?activity,?nearly?100?central?enterprises?promoted?high-quality?agricultural?and?livestock?products?to?enter?the?canteen,?trade?unions?and?families?through?employee?canteen?fairs,?online?theme?sales?and?other?activities,?and?mobilized?cadres?and?employees?of?their?departments?to?participate.?In?addition,?the?consumption?poverty?alleviation?e-commerce?platform?of?central?enterprises?also?carried?out?live?broadcast?activities?with?goods,?such?as?"Central?Enterprises?Interconnected?Live?Broadcast",?"Director?of?the?Poverty?Alleviation?Office?of?Central?Enterprises?with?Goods",?which?not?only?pushed?the?poverty?alleviation?action?to?a?climax,?but?also?promoted?the?promotion?of?the?e-commerce?brand?of?central?enterprises.

Therefore,?although?the?development?of?e-commerce?platforms?for?mainstream?agricultural?products?enterprises?has?encountered?bottlenecks?in?recent?years?and?their?business?has?gradually?begun?to?shrink,?e-commerce?is?still?an?important?tool?for?central?enterprises?to?help?the?poor.