Homepage > CMRC understandings > 【CMRC understanding】Mobile phone market changes, where is the next domestic leader?
Hits:1940 Createtime:2022-04-03 15:06:05
Mobile?phones?are?irreplaceable?products?in?today's?society.?With?the?development?of?technological?progress,?multi-functional?smart?phones?are?even?more?necessary?in?daily?life.?However,?after?the?rapid?development?of?the?mobile?phone?industry,?there?are?new?trends:
1、?The?mobile?phone?market?has?entered?the?stock?market
After?the?rapid?development?of?the?mobile?phone?industry,?the?output?of?mobile?phones?tends?to?be?stable,?the?fluctuation?is?small,?and?the?demand?of?the?mobile?phone?market?tends?to?be?saturated.?As?shown?in?the?figure?below,?from?2017?to?2021,?the?overall?change?in?the?output?of?smart?phones?in?China?is?small,?and?the?change?in?the?output?of?smart?phones?is?relatively?stable.?However,?the?sales?volume?of?smart?phones?in?the?Chinese?market?shows?a?downward?trend?year?by?year.?The?vigorous?development?of?5g?in?2021?led?to?the?increase?in?the?output?and?sales?volume?of?smart?phones?in?21?years.?It?shows?that?China's?mobile?phone?market?has?entered?the?stage?of?market?saturation?and?has?become?the?Red?Sea?market.


2、?5g?mobile?phone?has?become?the?mainstream?of?the?market?and?an?irresistible?market?trend
When?5g?first?entered?the?market,?people?once?discussed?whether?5g?could?be?accepted?by?the?market?as?quickly?as?4G.?Now?the?shipment?of?5g?mobile?phones?has?given?a?resounding?answer.?With?the?advent?of?5g,?mobile?phone?manufacturers?began?to?gradually?launch?5g?mobile?phones.?In?just?three?years?from?the?first?5g?mobile?phone?in?2019?to?2021,?the?shipment?of?4G?mobile?phones?decreased?year?by?year,?5g?mobile?phones?gradually?became?the?mainstream?of?the?market,?and?the?shipment?of?5g?mobile?phones?accounted?for?76%?in?2021.


3、?The?mobile?phone?market?is?shuffled,?Huawei?is?absent,?and?the?next?domestic?leader?has?not?yet?appeared
Due?to?the?US?sanctions?against?Huawei?and?the?shortage?of?chips,?Huawei's?share?in?the?mobile?phone?market?has?become?smaller?and?smaller?after?the?release?of?mobile?phone?mate40pro.?In?the?past,?Huawei's?mobile?phone?market?share?was?as?high?as?15%,?but?now?its?market?share?is?only?3%,?and?its?sales?ranking?has?also?dropped?from?the?first?to?the?ninth?in?the?world.?In?the?high-end?mobile?phone?market,?Huawei?had?a?showdown?with?apple.?With?the?absence?of?Huawei?in?the?mobile?phone?market,?no?domestic?manufacturer?can?compete?with?apple?in?the?high-end?mobile?phone?market.?The?listing?of?Apple?13?has?occupied?Huawei's?original?high-end?machine?market,?which?is?divided?by?oppo,?vivo?and?Xiaomi.?Due?to?the?serious?homogenization?of?domestic?products?and?the?lack?of?core?competitiveness?of?other?domestic?enterprises,?the?next?leader?in?the?domestic?market?has?not?yet?appeared.?(source:?Zhongyan?Century?Market?Research?Co.,?Ltd.?the?opinions?in?this?article?are?for?reference?only?and?are?not?used?as?investment?suggestions!)